head of e-commerce

about the job

extreme cashmere builds an ongoing collection, a knitted wardrobe that grows edition by edition without being tied to seasons or trends. these editions are for everyone; our clothes are made for bodies. we create long-lasting garments that surprise with shape, color and detail. luxury, for us, is the feeling of something done exactly right, essential and transformative in ways that are hard to explain and easy to feel.

we are looking for a hands-on, strategic head of e-commerce to manage the online channel end-to-end.

the role

this is one of the most important commercial roles at extreme cashmere. you’ll be responsible for everything from conversion rates to customer journey, from technical platform performance to google media channels, from seo to collection launches. you’ll improve performance across every stage of the funnel and manage our seo and paid search agencies.

what you'll do

conversion rate optimization

manage cro as the primary commercial lever. build and maintain a structured experimentation program across the full funnel, including homepage, collection pages, pdps, cart and checkout. design, run and analyze a/b and multivariate tests — and implement changes based on conclusions. own heatmap and session recording tools and translate insights into optimization priorities.

seo

define, direct and implement the seo strategy. manage the seo agency, giving clear briefs and setting meaningful kpis. build seo thinking into the e-commerce calendar from the start of each season.

google media channels

set the strategic direction for google shopping and search campaigns and manage google ads agency. understand roas, cpa and attribution well enough to challenge the agency’s assumptions and make informed investment decisions. ensure paid search is fully aligned with the site experience, seasonal priorities and brand positioning.

shopify platform

assess and improve site speed, core web vitals and technical performance. manage the development roadmap. manage multiple shopify markets including localization, currencies, pricing and checkout flows.

digital merchandising & collection launches

lead the on-site execution of every collection launch and product drop, as well as the on-site merchandizing strategy. collaborate closely with the brand and creative teams to ensure the site supports brand identity and conversion.

analytics & reporting

build a clear performance reporting framework and report weekly to the managing director on sessions, conversion rate, revenue, aov and channel performance. use data to identify problems and opportunities.

crm & retention

manage crm in klaviyo, handling the full lifecycle of customer communication, from flows and automations to campaign calendar. track and improve open rates, repeat purchase rate, customer lifetime value and reactivation. work closely with the brand team to ensure crm communications reflect the brand identity.

team & agency leadership

lead a small in-house e-commerce team and manage specialist external agencies. collaborate cross-functionally with brand, paid social, client services and operations.

who you are

• 5+ years of hands-on e-commerce experience with demonstrable ownership of cro and a track record of improving conversion rates

• deep shopify expertise

• strong seo knowledge, both technical and on-page, with experience managing agency relationships and delivering organic growth

• proven experience with google shopping and search: campaign structure, feed quality, bidding strategy and attribution

• experience building and running a structured a/b testing program

• proficient in ga4, heatmapping tools and shopify analytics

• commercially driven with p&l and revenue ownership

• a great eye for aesthetics, with the judgment to balance brand integrity with commercial impact

• a strong communicator

• experience with a premium or luxury brand is a strong advantage

what we offer

• full ownership of the most commercially critical digital channel at a growing international brand

• a direct line to the managing director and the opportunity to shape e-commerce strategy from the ground up

• a beautiful product with a strong brand identity and loyal customer base

• a collaborative, international team in amsterdam

• competitive salary and performance-related bonus